Clear Concise Statement of What You Offer
What is it costing your clients to not do business with you?
This is the stakes section. Use language from the failure bucket of the BrandScript here. Frame the cost of your product/service by showing the client that there is something at stake if they don't engage with you. This offsets the price of your product.
Value Proposition
Process Plan Title
This can be your one-liner or a one sentence testimonial from a client.
Include Elements of Authority (logos of past clients, as featured in, etc.)
How are we different?
This is the Explanatory Paragraph. This copy can be a paragraph synthesis of your company's BrandScript. If there are multiple paragraphs, include only the 1st paragraph and make the remaining copy collapsible text.
Price Choices
Direct CTA
- Price Choice 1
Direct CTA
- Price Choice 2
Direct CTA
- Price Choice 3
Authority // Testimonials
Testimonial 1
Testimonial 2
Testimonial 3
Lead-Generating PDF Title
This can be the description of your lead-generating PDF. Make sure it offers immediate value and creates a sense of reciprocity in your customers.
Title of BB Module: Call Out
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| Company | Contact | Country |
|---|---|---|
| Alfreds Futterkiste | Maria Anders | Germany |
| Centro comercial Moctezuma | Francisco Chang | Mexico |
| Ernst Handel | Roland Mendel | Austria |
| Island Trading | Helen Bennett | UK |
| Laughing Bacchus Winecellars | Yoshi Tannamuri | Canada |
| Magazzini Alimentari Riuniti | Giovanni Rovelli | Italy |